We are working and living in a truly unusual time. The spread of the coronavirus across Canada has marshalled us as an organization to work together and to work quickly to address the things that matter most – our employees, partners and tenants.

Leadership

The leadership team has been meeting regularly since early March to monitor the coronavirus situation and began to anticipate the potential changes that might be required to our operations. We continue to adjust accordingly as we need to based on heightened government-issued closures and stricter social distancing measures and are performing to the best of our ability. 

First Capital’s balance sheet is strong and we are well-positioned to withstand the volatility of the current environment. Our portfolio is built on a solid foundation of grocery-anchored plazas with curated retail that includes pharmacy, liquor, government and medical services in many of our properties to support the community in which it operates. Those essential services remain open.

Our people

We are fortunate to have the technology to support 100% of our employees working remotely or on a limited, rotational basis at the properties where essential services are required. We provide weekly People & Culture updates to our staff, all employees have access to a dedicated intranet portal for coronavirus resources, mental wellness webinars, ebooks and podcasts, and employee and family assistance plans.

Supporting small businesses through this time

No one could have anticipated mandated closures of non-essential services and retail for a protracted period of time. We know that small businesses are the lifeblood of the vitality of our neighbourhoods – the coffee shops and restaurants we all enjoy – and we wanted to help these smaller tenants get through this challenging time.

So on March 25, we announced First Capital’s $30 million Small Business Support Program (SBSP) to assist small tenants with deferring rent payments over a 12 month period. https://fcr.ca/fcr-launches-small-business-support-program/ In addition, we have provided all of our tenants – large and small – with a summary of all government programs so they had them in one place to help them make decisions.

These are dynamic times, economic conditions and government policies change daily. We will continue to support our staff and work with our tenants to get through this challenging time together.

The former Christie Cookie site at 2150 Lake Shore Blvd. W. is the last remaining undeveloped parcel of land in Humber Bay Shores. Our vision for this 28-acre property is a revitalized transit-oriented, mixed-use community with a high-quality urban design that integrates with a range of uses delivering additional community needs.

This master-planned development will build a new heart for Humber Bay Shores, addressing existing deficiencies in the area by creating new transportation options, adding significant employment opportunities and delivering new lifestyle amenities and options.

The addition of a transit hub to this historically industrial location unlocks new connections for the existing residents, while building a complete community that all can enjoy and experience.

See what The Globe & Mail had to say about our redevelopment plans for this site.

At First Capital, it’s urban spaces that enhance every day life with services and amenities at your doorstep. Making life more convenient with connections to the people, places and things that matter. And vibrant places that create a sense of community and identity.

With over 20 years of experience, we continue to evolve our strategy and brand to position our company for future growth as the leader in urban, mixed use real estate.

We transform spaces into valuable, sustainable, vibrant places.

Creating thriving urban neighbourhoods.

First Capital

On January 6, 2020, First Capital publicly launched our new corporate brand identity – new logo, tagline and visual elements. The new First Capital brand reflects our evolved strategy and purpose.

Over 20 years ago, First Capital was launched. So much has changed since then. First Capital today is transforming from a largely urban grocery- anchored retail real estate company to a developer, owner and manager of super urban mixed use real estate. 

The elements of our visual identity are designed to work together to bring this vision to life through our signature tagline: creating thriving urban neighbourhoods

Our logo is a stylized city intersection with four corners that are tan, blue, green and teal. These fresh contemporary colours represent mixed-use real estate, public spaces and vibrant places. We have combined visual elements such as customized illustrations to depict life in lively urban neighbourhoods with vignettes of active lifestyle, shopping, working and living. 

We are excited to reflect the change in our strategy and purpose with a new refreshed brand identity. 

We hope you like it.

Our CEO, Adam Paul, speaks about FCR’s transformational ‘Super-Urban’ Strategy at the Centre for Real Estate and Urban Economics at The Rotman School of Management.  Adam touches on various aspects of the ‘Super-Urban’ Strategy from location, investments and development decisions that align to creating a Super-Urban Strategy. 

Watch the video below to see how we break down our three-core metrics: population density, incremental density pipeline and walkability score. 

For the first time ever, First Capital made the Greater Toronto’s Top Employers list, the benchmark in the GTA for workplace best practices! We’re honoured and proud to be selected and will continue to provide our employees with the best resources for a better work-life balance. 

Here are some of the reasons why First Capital was selected as one of Greater Toronto’s Top Employers (2020):

·  First Capital encourages employees to become owners through a unit purchase plan (available to all) and offers referral bonuses as an incentive for employees to recruit candidates from their personal network (up to $1,000 for a successful referral);

·  First Capital provides three weeks of starting vacation allowance, moving to four weeks after only four years on the job, and additional paid time off during the winter holidays;

·  Employees working at First Capital can take advantage of corporate rates at local fitness facilities, complete with group exercise classes and personal training services.

 Check out the article in The Globe & Mail.