Foster closer relationships with consumers through in-person interactions 

Consumers tend to have greater trust in brands with a physical presence. This allows them to see, experience, and test products they’re purchasing. Essentially, the in-person shopping experience eliminates doubts associated with online shopping (ie, size, colour, quality, etc.) which translates to more sales.  

Provides convenience for consumers and reduces costs 

With online shopping, shipping can take several days and even weeks. Retails stores provide greater convenience for consumers as they are able to take home their products right as they purchase them. Consumers return 15-40% of online purchases, but only return 5-10% of in-store purchases. 

In-person interaction and good customer service go a long way 

While e-commerce remains popular, consumers continue to value human interaction. In fact, 60% of consumers feel that knowledgeable salespeople influence their willingness to go to physical stores and 75% are likely to spend more after getting high quality service in store. 

In-store purchases translate to higher sales 

Whether shoppers are going to your store for a specific item or are ‘just looking’, they’re more likely to impulsively purchase something they see in-person versus something that caught their eye online. 30-40% of consumers using this method buy additional items in store.  

Create a strong brand identity and stand out amongst competitors 

The brand experience is still predominantly physical at its core. E-commerce has increasingly become over saturated, extremely competitive, and difficult for emerging brands to stand out amongst competitors. A physical store provides the unique opportunity to produce a powerful brand experience that positively differentiates brands from one another. 

Become a household name in your neighbourhood 

Consumers generally prefer to support growing businesses in their local neighbourhoods. Physical stores offer the unique opportunity to grow relationships with neighbourhood consumers. This ultimately creates loyalty and increases repeat purchases.  

Why First Capital?

First Capital owns, operates, and develops grocery anchored open air centres in neighbourhoods with the strongest demographics in Canada.

We’re serious about your success.

We’re committed to finding the space, terms, and budget that will help your business grow. We’ll walk you through the leasing process, start to finish.

We’ve got spaces of all sizes, in many places.

We’re one of Canada’s leading REITs with over $10b in assets in over 145 Canadian neighbourhoods. Let us find the space that will feed your needs.

No obligations to inquire.

We’ll work with businesses and concepts of all sizes to see if a brick and mortar is best for their business.

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